Jane Jordan

The Four Stages of Highly Effective Crisis Management

How to Manage the Media in the Digital Age, Second Edition

• Gebundenes Buch

Produktbeschreibung

From the Japanese tsunami and Boston Marathon bombings to the Arab Spring in the Middle East, social media has proven its power to save lives. The second edition of this acclaimed text examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis management landscape. New information in this edition includes how to keep an "incident" from becoming a "crisis," how to properly handle criticism, brand management, and crowdsourcing. With case studies drawn from recent news events, the book provides the techniques required to communicate effectively and avoid potential bad press that could result from information mismanagement.

Produktdetails

• Verlag: CRC Press
• 2nd edition
• Seitenzahl: 320
• Erscheinungstermin: 5. Januar 2026
• Englisch
• ISBN-13: 9781482231847
• ISBN-10: 1482231840
• Artikelnr.: 48862694

Inhaltsangabe

MEDIA, CRISIS, AND NEW REPORTING TOOLS. What Is a Crisis? The Role of Media
in a Crisis. Social, Interactive, and Everywhere All the Time. Media
Ethics? What Drives Traditional Media Behavior. Twitter: Is It a Fad or the
"8 Bazillion Pound Gorilla"? STAGES OF A CRISIS. SPOKESPEOPLE-SPEED MATTERS
AND PERCEPTION IS EVERYTHING. Who? To Chief Executive Officer or Not? Head
and Heart. Role of the Frontline. Policy Guidelines for Social Media. MEDIA
INTERVIEWS-RULES OF ENGAGEMENT IN A CRISIS. Understanding Journalists'
Questions. Techniques to Get Your Message Across. Dealing with Difficult
Questions. Never Repeat the Poison; Avoid Negative Language. How the New
Media Are Changing the Rules for Interviews. Lights, Camera, Action-The
Interview. Media Training. COMMUNICATION-RULES AND TOOLS. Why Communicate
in a Crisis? What to Communicate? To Apologize or Not. Language in a
Crisis-Fall in Love with We. No Toxic Language Please. How to Get Your
Message Across. Where? New Media Tools. Monitoring. Appendices: Guidelines
for Briefing Spokespeople. Sample Media Contact Information Log. Sample
News Release. Useful Resources. Social Media Policy Resources. Social Media
Resources for Crisis Communicators. Things You Should Not Share on Social
Media. Wordpress Statement. Social Media Embracing the Opportunities,
Averting the Risks.