This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice in past societies to being viewed in more virtuous terms.
This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice in past societies to being viewed in more virtuous terms.
List of Tables Acknowledgements 1. Introduction Luxury fashion Market for art Fine wine Individuals, organizations and globalization 2. Luxury in historical context Luxury as vice Christianity and luxury Money, markets and morality The advent of capitalism 3. Industrialism, materialism and the birth of a consumer society Culture of consumption Industrialism Home as domestic refuge and emblem of success The dawn of mass consumption Conclusion: Reconciling old and new 4. Mass production, mass consumption and new consumers of luxury Mass production and mass consumption come of age More money for workers to buy things Selling the acquisitive lifestyle Rethinking status Inequality and materialism What are people buying? 5. At Home in the Fields of Luxury: From artisan production to global brands Luxury branding Luxury goods firms The business of fashion Consolidation and growth 6. Art: From aesthetics to investment grade collateral Art's changing role Market intermediaries: Auction houses and dealers Modern art and the new marketplace Revitalized auction houses and dealers become galleries Is art a good investment? Conclusion 7. Fine wine: Creating luxury in a bottle Evaluating wine Wine's early history Quality control California's early wine history Napa's rebirth Cult Napa: luxury wines from the new world Conclusion 8. Conclusion: Pilgrims on the luxury road Bibliography Index
List of Tables Acknowledgements 1. Introduction Luxury fashion Market for art Fine wine Individuals, organizations and globalization 2. Luxury in historical context Luxury as vice Christianity and luxury Money, markets and morality The advent of capitalism 3. Industrialism, materialism and the birth of a consumer society Culture of consumption Industrialism Home as domestic refuge and emblem of success The dawn of mass consumption Conclusion: Reconciling old and new 4. Mass production, mass consumption and new consumers of luxury Mass production and mass consumption come of age More money for workers to buy things Selling the acquisitive lifestyle Rethinking status Inequality and materialism What are people buying? 5. At Home in the Fields of Luxury: From artisan production to global brands Luxury branding Luxury goods firms The business of fashion Consolidation and growth 6. Art: From aesthetics to investment grade collateral Art's changing role Market intermediaries: Auction houses and dealers Modern art and the new marketplace Revitalized auction houses and dealers become galleries Is art a good investment? Conclusion 7. Fine wine: Creating luxury in a bottle Evaluating wine Wine's early history Quality control California's early wine history Napa's rebirth Cult Napa: luxury wines from the new world Conclusion 8. Conclusion: Pilgrims on the luxury road Bibliography Index
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