Retail Product Management - Varley, Rosemary
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Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. Retail Product Management is an established textbook, now in its third edition, and helps to provide students with the necessary skills to understand and tackle these challenges.

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Produktbeschreibung
Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. Retail Product Management is an established textbook, now in its third edition, and helps to provide students with the necessary skills to understand and tackle these challenges.
Autorenporträt
Rosemary Varley is Subject Director for Marketing and Retail at the London College of Fashion, UK. Prior to her academic career, she worked in product management and buying in a variety of retail businesses