What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.
Tim Hill is Lecturer in Marketing at the University of Bath, UK. Pierre McDonagh is Professor of Critical Marketing and Society at the University of Bath, UK.
Inhaltsangabe
1. Introduction: Where are we now? 2. Decoding the market logic 3. Sport: Winners logics and the logic of competition 4. CSR: Corporate utopias wishful thinking and the logic of sustainability 5. Success status and the logic of individualism 6. Social progress economic decline and the logic objectivity 7. Boredom: Digitised '24/7' connectivity and the logic of distraction 8. Afterword: How does this end?
1. Introduction: Where are we now? 2. Decoding the market logic 3. Sport: Winners logics and the logic of competition 4. CSR: Corporate utopias wishful thinking and the logic of sustainability 5. Success status and the logic of individualism 6. Social progress economic decline and the logic objectivity 7. Boredom: Digitised '24/7' connectivity and the logic of distraction 8. Afterword: How does this end?
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