This book provides an introduction to public relations that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the public relations industry.
This book provides an introduction to public relations that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the public relations industry.
Aoife O'Donnell has been working in communications in Dublin, Ireland for over 25 years. She lectures in public relations on both undergraduate and post graduate programmes and holds a masters in education and training.
Inhaltsangabe
1. The History of Public Relations 2. The Theory of PR 3. Ethics 4. Public Relations and Related Disciplines 5. Corporate Communications 6. Sustainable Public Relations 7. Crisis Communications 8. PR for Business 9. Public Affairs and Political Communications 10. The Roles of PR Practitioners 11. Developing a PR Strategy 12. Content Creation 13. Pitching for Business 14. Media Relations 15. The Post Truth Era
1. The History of Public Relations 2. The Theory of PR 3. Ethics 4. Public Relations and Related Disciplines 5. Corporate Communications 6. Sustainable Public Relations 7. Crisis Communications 8. PR for Business 9. Public Affairs and Political Communications 10. The Roles of PR Practitioners 11. Developing a PR Strategy 12. Content Creation 13. Pitching for Business 14. Media Relations 15. The Post Truth Era
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