Herman Holtz

The Consultant's Guide to Proprosal Writing

How to Satisfy Your Clients and Double Your Income

• Gebundenes Buch

Produktbeschreibung

Die neue, aktualisierte Auflage des Bestsellers jetzt als Broschurausgabe! Die 3. Auflage enthält ein neues Kapitel über elektronische Marketingmethoden über Online-Dienste wie z.B. Websites und E-Mail sowie ein Kapitel mit Informationen über Desktop Publishing. Das führende Buch zum Thema. (10/98)

Produktdetails

• Verlag: Wiley & Sons
• 3. Aufl.
• Seitenzahl: 320
• Erscheinungstermin: 6. Oktober 1998
• Englisch
• Abmessung: 235mm x 157mm x 23mm
• Gewicht: 640g
• ISBN-13: 9780471249177
• ISBN-10: 0471249173
• Artikelnr.: 07774914

Autorenporträt

HERMAN HOLTZ is one of America's leading authorities on consulting and the author of numerous bestselling books on consulting, sales, and marketing, including How to Succeed as an Independent Consultant and The Consultant's Guide to Winning Clients, both published by Wiley. He has been a consultant to IBM, GE, Dun & Bradstreet, and Chrysler, as well as numerous government agencies and nonprofits, including the EPA, OSHA, and the U.S. Postal Service.

Inhaltsangabe

An Orientation in Proposals. What It Takes to Write a Good Proposal. The
Development of Effective Strategies. Some Basics of Sales and Marketing.
Gathering Market Intelligence. In the Beginning. Program Design. Writing,
Communication, and Persuasion. Special Presentation Guides and Strategies.
Graphics. The Executive Summary (and Other Front Matter). Common Problems
and Ideas for Solutions. Miscellaneous Important Information for Proposal
Writing. Index.