Emma Murray

The Unauthorized Guide to Doing Business the Alan Sugar Way

10 Secrets of the Boardroom's Toughest Interviewer

• Broschiertes Buch

Produktbeschreibung

Alan Sugar is a business legend. When it comes to business, Sugar is both feared and fearless. Shrewd businessman, inspirational figure and sweet-talking star of The Apprentice, this man knows how to strike a deal.

The Unauthorized Guide to Doing Business the Alan Sugar Way draws out the universal lessons from Alan Sugar's remarkable success and identifies 10 strategies that can be applied to any business or career:
Don't push or shove
Start a revolution
Know your customer
Stay true to your values
Learn from your mistakes
Drive a hard bargain
Invest in the right people
Lead from the front
Win as a team
Hire in haste, repent at leisure

Want to be the best? The secrets of phenomenal success are in your hands.

Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Jamie Oliver; Bill Gates; and Philip Green.

Produktdetails

• Verlag: Wiley & Sons
• 2. Aufl.
• Seitenzahl: 208
• Erscheinungstermin: 3. Mai 2010
• Englisch
• Abmessung: 213mm x 135mm x 15mm
• Gewicht: 260g
• ISBN-13: 9781907312441
• ISBN-10: 1907312447
• Artikelnr.: 27951956

Autorenporträt

Emma Murray is a freelance writer and ghostwriter specialising in Business, Psychology, History and Memoir. As a fully qualified editor and proofreader, she also works as a tutor for the training company, Editorial Training (www.edittrain.co.uk), teaching writing skills, editing, and proofreading to staff in publishing houses, organisations, and corporations. She also give talks to students and graduates about how to make a career out of freelancing.

Inhaltsangabe

Acknowledgements. The Life and Times of Alan Sugar. One: Don't Push or
Shove. With a reputation for being belligerent, Alan Sugar may not take any
prisoners or suff er fools lightly, but one thing is for sure - he is no
bully. Two: Start a Revolution. As a young entrepreneur, Sugar blasted onto
the scene, crashed through corporate and class barriers, and revolutionized
the business world forever. Three: Know Your Customer. A natural wheeler
and dealer, Sugar has built up an empire from scratch by instinctively
knowing exactly what his customer wants. Four: Stay True to Your Values.
Alan Sugar has based his whole career and personal life around a core set
of traditional values, to which he credits his success. Five: Learn from
Your Mistakes. From business mogul to football chairman to media
personality, Sugar has had his fair share of ups and downs, but he has
managed to recover from the troubled times with grace and dignity. Six:
Drive a Hard Bargain. As one of the world's toughest negotiators, Sugar has
never been shy of driving a hard bargain to get what he wants. Seven:
Invest in the Right People. Sugar considers people to be a company's most
important asset and values loyalty and honesty above all else. Eight: Lead
from the Front. A born leader, Sugar motivates and inspires his team by
using clear, direct communication, coupled with an inclusive management
style. Nine: Win as a Team. Both a leader and a team player, Sugar
understands the importance of working as a united front in order to achieve
that all-important goal. Ten: Hire in Haste, Repent at Leisure. Sugar uses
clever interviewing tactics to test and challenge his prospective
employees. His hiring model may be tough, but it always gets him the right
person for the job. How to Negotiate the Alan Sugar Way. The Last Word.
Notes. Index.