Anna Kruglova

Terrorist Recruitment, Propaganda and Branding

Selling Terror Online

• Broschiertes Buch

Produktbeschreibung

This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 182
• Erscheinungstermin: 27. Mai 2024
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 277g
• ISBN-13: 9781032249186
• ISBN-10: 1032249188
• Artikelnr.: 70361839

Autorenporträt

Anna Kruglova is a Lecturer of Terrorism Studies at the School of Arts and Media at the University of Salford and has a PhD in international studies from Queen's University Belfast.

Inhaltsangabe

Introduction. Terrorism
Propaganda and Branding: The (In)visible Connection
1. Emotional Choice: How to Make You "Buy" What You Did Not Plan to
2. Heroes
Princesses and True Believers: The Images ISIS "Sells"
3. Narrative Advertising: Selling Caliphate Through Stories
4. Falling in Love with the Caliphate: Self-illusion and Immersion into the Imaginary World
5. Getting Lost in the Fantasy: "Jihadi culture"
Excitement and Bonding
6. Feeling No Regret: Guilt-Coping Mechanisms in ISIS's Propaganda Conclusion. Breaking the Terrorist Brand