This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters.
This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters.
Anna Kruglova is a Lecturer of Terrorism Studies at the School of Arts and Media at the University of Salford and has a PhD in international studies from Queen's University Belfast.
Inhaltsangabe
Introduction. Terrorism Propaganda and Branding: The (In)visible Connection 1. Emotional Choice: How to Make You "Buy" What You Did Not Plan to 2. Heroes Princesses and True Believers: The Images ISIS "Sells" 3. Narrative Advertising: Selling Caliphate Through Stories 4. Falling in Love with the Caliphate: Self-illusion and Immersion into the Imaginary World 5. Getting Lost in the Fantasy: "Jihadi culture" Excitement and Bonding 6. Feeling No Regret: Guilt-Coping Mechanisms in ISIS's Propaganda Conclusion. Breaking the Terrorist Brand
Introduction. Terrorism Propaganda and Branding: The (In)visible Connection 1. Emotional Choice: How to Make You "Buy" What You Did Not Plan to 2. Heroes Princesses and True Believers: The Images ISIS "Sells" 3. Narrative Advertising: Selling Caliphate Through Stories 4. Falling in Love with the Caliphate: Self-illusion and Immersion into the Imaginary World 5. Getting Lost in the Fantasy: "Jihadi culture" Excitement and Bonding 6. Feeling No Regret: Guilt-Coping Mechanisms in ISIS's Propaganda Conclusion. Breaking the Terrorist Brand
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