Gabriel Socha
Broschiertes Buch

Strategic Positioning of the E-TRADE Financial Corporation

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Seminar paper from the year 2019 in the subject Business economics - Investment and Finance, grade: 1,0, Leipzig Graduate School of Management, language: English, abstract: In this paper the company E*TRADE Financial Corporation ('E-Trade') is analyzed from a strategic point of view. The objective of this paper is to derive a recommendation for the strategic positioning and evaluate if it would be a clever investment at the moment.In order to reach the objective, this paper follows a comprehensive structure: First, an overview of E-Trade and its industry is given. Second, E- Trade will be anal...