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Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,0, University of Glamorgan, language: English, abstract: The assignment analyses the position of Thorntons. This company is a very famous chocolate manufacturer in the UK. But struggled to meet customer demand in recent times.The following models were used: - Strategic orientation of companies (Porter);- Bowman's competitive strategy options (Bowman);- PEST / STEP analysis;- 'Five Forces' model;- Resource Audit;- Value Chain analysis