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Submitted Assignment from the year 2018 in the subject Business economics - Operations Research, grade: A, , course: Bachelor of Business Management, language: English, abstract: The aim of this report is to have a bird's-eye view on Forever 21 and find out the strengths, weaknesses, opportunities and threats and how the company can overcome the weaknesses and threats by the strengths and opportunities. The term "fast fashion" is most frequently used in the apparel industry and by the fashion retailers to designate low-cost designs cloths that transfer rapidly from the ramp to the outlet to match the latest trends in the market. Nowadays, there is a number of fashion retailers established themselves as a fast-fashion brand. Forever 21 is one of the upright and famous fast-fashion brands recognized all over the world. Forever 21 is generally very popular among young adults for its up-to-date tailoring and fashionable designs. Forever 21 has customers in both gender male plus female and also dealing with clothes from the kids to adults. The history of the company is not very ancient but Forever 21 has already managed to establish itself as a very popular brand in the world.