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Seminar paper from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Northumbria University, language: English, abstract: On 19th January 2010, Japan Airlines (JAL), Asia's biggest carrier, filed for bankruptcy.This assignment conducts both an external and internal analysis of JAL and gives a SWOT summary. From that, three strategic options are derived and discussed, leaving the most suitable, feasible and acceptable strategy. Finally, this strategy's potential implementation issues are debated.