"Statistical Methods for Communication Science" is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers
"Statistical Methods for Communication Science" is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers
Contents: Preface. Statistics and Communication Science. Fundamentals of Measurement. Sampling. Data Description and Visualization. Fundamentals of Probability. Assessing and Quantifying Reliability. Parameter Estimation. Hypothesis Testing Concepts. Testing a Hypothesis About a Single Mean. Comparing Two Independent Groups. Some Tests for Categorical Variables. Simple Linear Regression. Multiple Linear Regression. Single Factor Analysis of Variance. Analysis of Covariance: ANOVA With Statistical Controls. Interaction. Appendices.
Contents: Preface. Statistics and Communication Science. Fundamentals of Measurement. Sampling. Data Description and Visualization. Fundamentals of Probability. Assessing and Quantifying Reliability. Parameter Estimation. Hypothesis Testing Concepts. Testing a Hypothesis About a Single Mean. Comparing Two Independent Groups. Some Tests for Categorical Variables. Simple Linear Regression. Multiple Linear Regression. Single Factor Analysis of Variance. Analysis of Covariance: ANOVA With Statistical Controls. Interaction. Appendices.
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