Sports marketing for amateur basketball clubs - Tshimbumbe Djema, Jean-Robert
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Marketing and sport are two terms that might seem contradictory if they were not directly related to the economy. By marketing approach, we expect amateur sports clubs to be managed in the same way as any other business. This implies that these clubs implement marketing strategies. To this end, the clubs are called upon to find ways of increasing their revenues in order to hope for a renewed competitiveness on the field against the different ones.

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Produktbeschreibung
Marketing and sport are two terms that might seem contradictory if they were not directly related to the economy. By marketing approach, we expect amateur sports clubs to be managed in the same way as any other business. This implies that these clubs implement marketing strategies. To this end, the clubs are called upon to find ways of increasing their revenues in order to hope for a renewed competitiveness on the field against the different ones.
Autorenporträt
Jean-Robert Tshimbumbe Djema es periodista formado en la Universidad de Lubumbashi y licenciado en Ciencias de la Información y la Comunicación, con especialización en Periodismo. Es redactor web en varios medios de comunicación online. Escritor y autor de varios ensayos literarios.