Servitization: Assessment Protocol for Action - Marquez, Antonio Perez
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Servitization is about adding service value to the manufacturing business. This volume develops pioneering processes and application models, with real examples, while offering corresponding application dynamics that allow incorporating the readerâ s own experiences on the subject.

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Produktbeschreibung
Servitization is about adding service value to the manufacturing business. This volume develops pioneering processes and application models, with real examples, while offering corresponding application dynamics that allow incorporating the readerâ s own experiences on the subject.
Autorenporträt
Antonio Pérez Márquez has a degree in Philosophy and Social Communication from the Universidad Central of Venezuela (UCV) and the Pontificia Universidad Catolica Santa Rosa in Venezuela; and holds a master's degree in Science of Education from Indiana University (USA). He has held management positions in the areas of HR, Marketing and Public Affairs of the Venezuelan oil & gas industry (PDVSA) as well as entrepreneurial initiatives in the areas of management consulting and publishing. He also taught courses related to service management at renowned universities in Venezuela and Colombia. The passion for knowledge, practice and teaching of service led Antonio Pérez Márquez to lead the team of trainers-consultants who designed and executed the corporate program on inculturation of service in the Venezuelan oil industry. In his book Implosion Corporativa he recounts this pioneering experience in Latin America and what a solid corporate culture based on service can achieve.