Seniors in the age of new information technologies - 2023 - Wrukowska, Daria
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The presented research results indicate that older people participating in the study adopt new solutions rather positively, although successful implementation requires effective systems of communication, often also education and help from loved ones. Innovative companies should thoroughly examine communication barriers that exist with seniors to be able to get to know their needs and expectations even better. The results also showed that the elderly expect, first and foremost, innovative solutions related to tourism and leisure, as well as insurance services.

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Produktbeschreibung
The presented research results indicate that older people participating in the study adopt new solutions rather positively, although successful implementation requires effective systems of communication, often also education and help from loved ones. Innovative companies should thoroughly examine communication barriers that exist with seniors to be able to get to know their needs and expectations even better. The results also showed that the elderly expect, first and foremost, innovative solutions related to tourism and leisure, as well as insurance services.
Autorenporträt
Daria Emilia Wrukowska est doctorante à la faculté d'économie, de finance et de gestion de l'université de Szczecin. Elle a participé en tant qu'oratrice à de nombreuses conférences nationales et internationales. Ses principaux centres d'intérêt sont le marketing senior, le comportement du client et l'e-client.