This handbook offers an important and timely contribution to the interdisciplinary field of Olympic Studies. It provides a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions.
This handbook offers an important and timely contribution to the interdisciplinary field of Olympic Studies. It provides a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions.
Dikaia Chatziefstathiou is Reader in Olympic Studies and the Social Analysis of Sport, and Director of Research and Knowledge Exchange Environment, School of Human and Life Sciences at Canterbury Christ Church University, UK. Borja García is Senior Lecturer in Sport Management and Policy at Loughborough University, UK. He is a specialist in public sport policy, European Union sport policy and sports governance. He teaches on the Olympic movement's governance at several international universities. Benoit Séguin is Full Professor in Sport Management at the University of Ottawa, Canada. He specialises in sports marketing, particularly in the areas of sponsorship, ambush marketing and brand.
Inhaltsangabe
Introduction Part I: Athletes' Issues in Olympic and Paralympic Games 1. Dual Career: Balancing success in sport and life 2. Athletes and CAS: Protecting athletes' rights 3. Disability Classification and the Paralympics: Inclusion and exclusion of elite athletes with disabilities 4. Women: Rules and classifications in the Olympics and Paralympics 5. Lesbian Gay Bisexual Transgender and Intersex Athletes in the Olympic and Paralympic Games: Human rights unfair advantage and exclusion 6. Sport and Nationality at the Olympic and Paralympic Games: Flags of convenience? Part II: Olympic and Paralympic Business 7. Olympic Values: Sponsorship values and integrity in sport creating a paradigm shift 8. Paralympic Brand Governance: The best of both worlds? 9. Sponsoring the Paralympic Games and Breaking Barriers 10. Olympic Broadcast Rights 11. Activation of Olympic and Paralympic Sponsorship 12. Legal Aspects of the Olympics and Ambush Marketing 13. The Evolving #Rule40 of the Olympic Charter: Balancing the interest of sponsors vs athletes 14. Towards a Shared Olympic Responsibility: Paradoxes and Challenges 15. Esports in the Olympic and Paralympic Games: The business case for integration 16. Organizing the Olympic Games 17. Referendums at Olympic Games Part III: The Governance of the Olympic and Paralympic Games 18. The Composition of the IOC: Origins and key turning points in the governance of the Olympic movement 19. Changing Parasport Landscape and The Evolution of the International Paralympic Committee Governance 20. Organisational Change Campaigns of the Olympic Movement: Insights from structural and cultural adaptations 21. Sleeping with an Elephant: The relationship between the International Olympic Committee and the International Paralympic Committee 22. The Autonomy of the Olympic and Sport Movement 23. Political Autonomy and Control of National Olympic Committees 24. The Changing Attitude of the IOC and the IPC Towards WADA and the Governance of Anti-Doping 25. Board Renewal and Good Governance in the Olympic Movement 26. The Relationship Between the IOC and International Sport Federations 27. The Governance of the Court of Arbitration for Sport Part IV: Socio-cultural and Political Issues of the Olympic and Paralympic Games 28. Theory and Research in Scholarship around the Paralympic Games 29. Olympic and Paralympic Games and Human Rights 30. Sport for Development and Peace: Convergence and divergence with the Olympic movement 31. Home Advantage in the Olympic and Paralympic Games 32. Debating the Future of Olympic and Paralympic Legacy 33. Can Health-Related Legacies through Physical Activity and Sport be Delivered by the Olympic and Paralympic Games? 34. Olympic and Paralympic Impacts in Non-Host City Regions 35. Legacies Beyond the Olympic Games: The case of two Youth Olympic Games 36. Arts and Culture in the Olympic and Paralympic Games 37. Olympic and Paralympic Games Education Programmes: Education as engagement from a practitioner's view
Introduction Part I: Athletes' Issues in Olympic and Paralympic Games 1. Dual Career: Balancing success in sport and life 2. Athletes and CAS: Protecting athletes' rights 3. Disability Classification and the Paralympics: Inclusion and exclusion of elite athletes with disabilities 4. Women: Rules and classifications in the Olympics and Paralympics 5. Lesbian Gay Bisexual Transgender and Intersex Athletes in the Olympic and Paralympic Games: Human rights unfair advantage and exclusion 6. Sport and Nationality at the Olympic and Paralympic Games: Flags of convenience? Part II: Olympic and Paralympic Business 7. Olympic Values: Sponsorship values and integrity in sport creating a paradigm shift 8. Paralympic Brand Governance: The best of both worlds? 9. Sponsoring the Paralympic Games and Breaking Barriers 10. Olympic Broadcast Rights 11. Activation of Olympic and Paralympic Sponsorship 12. Legal Aspects of the Olympics and Ambush Marketing 13. The Evolving #Rule40 of the Olympic Charter: Balancing the interest of sponsors vs athletes 14. Towards a Shared Olympic Responsibility: Paradoxes and Challenges 15. Esports in the Olympic and Paralympic Games: The business case for integration 16. Organizing the Olympic Games 17. Referendums at Olympic Games Part III: The Governance of the Olympic and Paralympic Games 18. The Composition of the IOC: Origins and key turning points in the governance of the Olympic movement 19. Changing Parasport Landscape and The Evolution of the International Paralympic Committee Governance 20. Organisational Change Campaigns of the Olympic Movement: Insights from structural and cultural adaptations 21. Sleeping with an Elephant: The relationship between the International Olympic Committee and the International Paralympic Committee 22. The Autonomy of the Olympic and Sport Movement 23. Political Autonomy and Control of National Olympic Committees 24. The Changing Attitude of the IOC and the IPC Towards WADA and the Governance of Anti-Doping 25. Board Renewal and Good Governance in the Olympic Movement 26. The Relationship Between the IOC and International Sport Federations 27. The Governance of the Court of Arbitration for Sport Part IV: Socio-cultural and Political Issues of the Olympic and Paralympic Games 28. Theory and Research in Scholarship around the Paralympic Games 29. Olympic and Paralympic Games and Human Rights 30. Sport for Development and Peace: Convergence and divergence with the Olympic movement 31. Home Advantage in the Olympic and Paralympic Games 32. Debating the Future of Olympic and Paralympic Legacy 33. Can Health-Related Legacies through Physical Activity and Sport be Delivered by the Olympic and Paralympic Games? 34. Olympic and Paralympic Impacts in Non-Host City Regions 35. Legacies Beyond the Olympic Games: The case of two Youth Olympic Games 36. Arts and Culture in the Olympic and Paralympic Games 37. Olympic and Paralympic Games Education Programmes: Education as engagement from a practitioner's view
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