Reinvent Your Business Model - Johnson, Mark W.
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Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to achieve transformational growth by - fulfilling unmet customer needs in their current markets - serving entirely new customers and…mehr

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Produktbeschreibung
Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to achieve transformational growth by - fulfilling unmet customer needs in their current markets - serving entirely new customers and creating new markets - and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth. Thoroughly updated to, Johnson has also added a new chapter on digital transformation, that presents a framework for digital business models and four new case studies.--
Autorenporträt
Mark W. Johnson cofounded the strategy and innovation management consultancy Innosight with Clayton M. Christensen in 2000 (it was acquired by the Huron Consulting Group in 2017). A coauthor of Dual Transformation: How to Reposition Today's Business While Creating the Future (2017), he has written and cowritten numerous articles, including the McKinsey Award¿winning "Reinventing Your Business Model" in Harvard Business Review . Mark, his wife, Jane Clayson Johnson, and their children live in Belmont, Massachusetts. Author social media/website info: innosight.com/team_bio/johnson-mark-w/, linkedin.com/in/markwilliamjohnson, twitter.com/mark_w_johnson