Ashley Herweg

Radios Niche Marketing Revolution Futuresell

• Gebundenes Buch

Produktbeschreibung

Radio's niche marketing revolution evolved to address the problems of market fragmentation. This work provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. It is suitable for group heads, managers, salespeople, programmers, copywriters, and office staff.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 288
• Erscheinungstermin: 11. Juli 2017
• Englisch
• Gewicht: 453g
• ISBN-13: 9781138412699
• ISBN-10: 1138412694
• Artikelnr.: 48950844

Autorenporträt

Ashley Herweg, Godfrey Herweg

Inhaltsangabe

Introduction
Preface
Acknowledgments
Defining Niche Marketing Opportunities
Radio's Role in Niche Marketing
Niche Marketing Research is Different
Leadership and Niche Marketing
Special Skills for Niche Marketing
The Niche Marketing Manager
Effective Niche Presentations
A Positive Glimpse into the Future
Conclusion
Suggested Further Reading
Epilogue
Appendix
About the Authors