Ashley Herweg, Godfrey Herweg

Radios Niche Marketing Revolution Futuresell

• Broschiertes Buch

Produktbeschreibung

FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 288
• Erscheinungstermin: 30. Juni 1997
• Englisch
• Abmessung: 235mm x 153mm x 16mm
• Gewicht: 399g
• ISBN-13: 9780240802022
• ISBN-10: 0240802020
• Artikelnr.: 22408733

Autorenporträt

Ashley Herweg, Godfrey Herweg

Inhaltsangabe

Introduction
Preface
Acknowledgments
Defining Niche Marketing Opportunities
Radio's Role in Niche Marketing
Niche Marketing Research is Different
Leadership and Niche Marketing
Special Skills for Niche Marketing
The Niche Marketing Manager
Effective Niche Presentations
A Positive Glimpse into the Future
Conclusion
Suggested Further Reading
Epilogue
Appendix
About the Authors