Chris Hackley

Qualitative Research in Marketing and Management

Doing Interpretive Research Projects

• Gebundenes Buch

Produktbeschreibung

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. It brings together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism.

Produktdetails

• Verlag: Taylor & Francis
• 2nd edition
• Seitenzahl: 266
• Erscheinungstermin: 10. Dezember 2019
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 567g
• ISBN-13: 9781138332195
• ISBN-10: 1138332194
• Artikelnr.: 58409046

Autorenporträt

Chris Hackley is Professor of Marketing at Royal Holloway, University of London, UK. He has published more than 200 books, chapters and research journal papers on topics in qualitative research, marketing, advertising and consumer policy.

Inhaltsangabe

Part 1: Doing Qualitative Research Projects 1. Qualitative Research Student
Projects and Interpretation 2. Deciding on the topic and Designing the
Study 3. Writing High Quality Research Projects: From Description to
Critique 4. Gathering and Interpreting Qualitative Data Sets 5.
Sociological Paradigms and Research Philosophy Part 2: Working in
Theoretical Traditions of Interpretive Research 6. Practical Existential
Phenomenology for Student Researchers 7. Ethnography, Digital Ethnography:
Autoethnography: Practice Theory 8. Literary Theory and Qualitative
Research 9. Critical Research: Power, Ethnicity, Gender 10. Discourse
Analysis