Sian Rees

Gebundenes Buch

Public Relations, Branding and Authenticity

Brand Communications in the Digital Age

Beschreibung

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

Autor

Sian Rees is Associate Professor at Swansea University, specialising in public relations, marketing and branding. Following an industry career in public relations and marketing, she is currently Head of the Department of Media & Communications at Swansea University, UK.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 196
• Erscheinungstermin: 5. Februar 2020
• Englisch
• Abmessung: 240mm x 161mm x 15mm
• Gewicht: 464g
• ISBN-13: 9780367077655
• ISBN-10: 0367077655
• Artikelnr.: 58660722