Mark Dollins, Jon Stemmle

Engaging Employees through Strategic Communication

Skills, Strategies, and Tactics

• Gebundenes Buch

Produktbeschreibung

This book provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. It is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 258
• Erscheinungstermin: 30. September 2021
• Englisch
• Abmessung: 229mm x 152mm x 18mm
• Gewicht: 540g
• ISBN-13: 9780367903916
• ISBN-10: 0367903911
• Artikelnr.: 62219943

Autorenporträt

Mark Dollins is president of North Star Communications Consulting, a consultancy with core capabilities in employee/change communications strategy. Jonathan Stemmle is the chair and associate professional practice professor of strategic communication at the School of Journalism and a core faculty member of the Master of Public Health Program at the University Missouri, USA.

Inhaltsangabe

1. Defining employee communication and its history 2. What makes employee
communications strategic? 3. Competencies for employee communication 4.
Employee communications measurement 5. Influences on employee communication
6. Ethics and compliance 7. Internal segmentation 8. Channel auditing,
assessment and launches 9. Executive communication 10. Change management:
The emerging internal communication expertise 11. Storytelling: Engaging
hearts with heads 12. The evolution of employee communication to employee
engagement 13. Beyond change: Other employee communication roles 14.
Current & Future Forces Shaping Employee Communication