Sian Rees

Public Relations, Branding and Authenticity (eBook, PDF)

Brand Communications in the Digital Age

• Format: PDF

Produktbeschreibung

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 194
• Erscheinungstermin: 31. Januar 2020
• Englisch
• ISBN-13: 9780429666124
• Artikelnr.: 58606179

Autorenporträt

Sian Rees is Associate Professor at Swansea University, specialising in public relations, marketing and branding. Following an industry career in public relations and marketing, she is currently Head of the Department of Media & Communications at Swansea University, UK.

Inhaltsangabe

1: Introduction: Public Relations, Branding and Authenticity 2: Public
Relations History Re-Imagined: Aligning Corporate and Activist Perspectives
3: The Digital Public Relations Turn: Understanding how Digital Media is
Changing Public Relations Practice 4: Communicating the Projective
Organisation: Public Relations and Digital Organisational Forms 5: The
Riparian Brand: Exploring Polyphonic Corporate Brand Identity and Public
Relations 6: Justification and Corporate Social Responsibility: Exploring
Oganisational Legitimisation Processes 7: Public Relations for Digital
Media Brands: Authentic Brand Narratives in a Digital Age 8: Crisis
Management in the Digital Age: Harnessing the Reputational Influence of
Social Media 9: Public Relations Industry Perceptions: The Impact of
Digital Media on Reputation Management Practices 10: The Authentic Brand
Wheel: An Ontology of the Riparian Brand and Authentic Public Relations 11:
The Authenticity Managers: Post-Modern Public Relations Practice in the
Digital Age