Privacy, Trust and Social Media

Herausgeber: Paliszkiewicz, Joanna; Goluchowski, Jerzy; Chen, Kuanchin

• Gebundenes Buch

Produktbeschreibung

Privacy, Trust and Social Media aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 264
• Erscheinungstermin: 11. Dezember 2023
• Englisch
• Abmessung: 229mm x 152mm x 18mm
• Gewicht: 567g
• ISBN-13: 9781032437491
• ISBN-10: 1032437499
• Artikelnr.: 69948907

Autorenporträt

Joanna Paliszkiewicz is a Professor and the Director of the Management Institute at the Warsaw University of Life Sciences, Poland. Kuanchin Chen is a Professor of Computer Information Systems and the Director of the Center for Business Analytics at Western Michigan University, USA. Jerzy Göuchowski is a professor and Dean of the Faculty of Informatics and Communication at the University of Economics in Katowice, Poland.

Inhaltsangabe

I. PRIVACY ISSUES AND TRUST 1. Privacy in social media- future directions
2. Millennials' Trust and Privacy in Social Commerce: A Structuration
Theory Perspective 3. Anonymity and the right to privacy - building trust
in the Internet 4. How do employers protect data and privacy? Measuring
trust in data-driven workplaces 5. The risk of commodification of privacy
and trust in confessional journalism 6. Is the social media usage of
enterprises correlated to a lack of consumers' digital trust? The case of
European countries II. SOCIAL MEDIA AND TRUSTED BEHAVIOUR OF SOCIAL MEDIA
USERS 7. Responsible use of social media - the issue of trust 8. Swift
Trust in the age of artificial intelligence 9. Word-of-mouth, attitude and
digital trust in social media in relation to online shopping intentions 10.
Trust or recklessness - a study of behavior of social media users in
Albania and Poland 11. Mutual trust in the preparedness process of concept
for comprehensive security 12. Trust in the use of Internet services 13.
Trust and the willingness to buy via the Internet III. TRUST BUILDING IN
SOCIAL MEDIA 14. Wine marketing in Sweden and Poland: Building trust in
social media 15. Is social media trustworthy for building life
partnerships? 16. The importance of social responsibility in building the
mutual trust of market participants 17. Cooperation of companies with
influencers in building trust in the brand 18. The role of social media in
trust-building in agriculture 19. Building trust on social media as part of
higher education institutions' marketing strategy 20. Social media as an
innovative tool for trust-building by healthcare companies 21. The role of
social media in shaping brand trust, brand equity and brand loyalty