Mandy Pearse, Anne Gregory

Gebundenes Buch

Planning and Managing Public Relations Campaigns

A Strategic Approach

Beschreibung

A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.

Autor

Mandy Pearse, FCIPR, Chart PR, Chart Marketer is an award-winning PR consultant, speaker, researcher and trainer. She works in her own practice and as a Local Government Association Associate running reviews of communications. Mandy undertakes annual research into best practice in public sector communications. She provides a wide range of training courses of the CIPR, RTPI and many other clients. Mandy is a former President of the CIPR and currently a Board member of the Global Alliance for PR and Communications.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• 6th edition
• Seitenzahl: 376
• Erscheinungstermin: 30. Dezember 2025
• Englisch
• ISBN-13: 9781398620377
• ISBN-10: 1398620378
• Artikelnr.: 71826808