This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing 'purpose'. We'll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry's, amongst others.
This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing 'purpose'. We'll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry's, amongst others.
Margarita ('Nina') S. Montgomery is an archaeologist-turned-strategist currently working at IDEO. A PhD candidate at Oxford, she holds a fellowship at TRIPTK and has spoken on organizations and society at Harvard Business School and Oxford's Said Business School, among others. Nina received a BA in Classics from Dartmouth and a master's in Classical Archaeology from Oxford as a Reynolds Scholar.
Inhaltsangabe
Dedication Acknowledgements List of Figures Note on Contributors Foreword Jessica Alba and Christopher Gavigan Founders @ The Honest Co. Introduction Nina Montgomery I. Framing Thoughts on Purpose 1. On the Business Case for Purpose: Friedman Fink and the Battle for the Soul of Business Freya Williams CEO North America Futerra 2. On the New Brand-Consumer Contract: Tectonic Shifts and New Tenets Sam Hornsby Founder and CEO TRIPTK 3. On Ethical Dilemmas and Purpose-led Decision-Making: Do the Right Thing for Whom? Frank Oswald Lecturer Columbia University M.S. Strategic Communication Program 4. On Measuring Purpose: From Organizational Commitments to Social Impact Matthew Quint Director Center on Global Brand Leadership Columbia Business School 5. On How to be a Champion of Purpose Maryam Banikarim former CMO Hyatt Gannett NBC Universal and Univision II. Building Purpose-led Organizations From the Inside Out 6. Setting the North Star: Finding Purpose and Building Instinct Ambika Gautam Pai Partner Wolf & Wilhelmine & Heidi Hackemer Founder Wolf & Wilhelmine 7. Transforming the Organization: Designing for Purpose and Humanity Tom Andrews Founder TJALeadership and former President of Organizational Transformation Practice SYPartners 7. Putting Values into Action: Delivering on Purpose by Establishing Embedding Enacting and Expressing Your Values Alexandra Dimiziani Co-Founder and Global Managing Partner TwentyFirstCenturyBrand 9. Activating Living Experiences: Building Brand Relevance by Putting Purpose to Work Jorge Aguilar Partner Prophet 10. Building community: Revolutionizing the Way We Manage Brands Thomas Ordahl Chief Strategy Officer Landor 11. Using Those Strengths for Greater Good: A Social Impact Journey and Toolkit Corrie Conrad Vice President Social Impact & Sustainability Diversity & Inclusion Sephora III. Case Stories on Practicing Purpose 12. VF Corp: The Journey of Becoming a Purpose-led Portfolio Haley Rushing Co-Founder and Chief Purposologist The Purpose Institute & Letitia Webster Global Vice President Sustainability and Responsibility VF Corp. 13. Diageo's Ugly Distilling Company: Distilled with Purpose Ila Byrne Innovation Director Diageo & Ryan Hunter former Senior Innovation Manager Diageo 14. Thorn & Wolff Olins: Bringing Clarity to Non-Profit Purpose Sam Liebeskind former Strategy Director Wolff Olins & Sarah Potts Head of Marketing Thorn 15. Ben & Jerry's: Continuing to Turn Values into Value through Linked Prosperity Rob Michalak Global Director of Social Impact Ben & Jerry's Conclusion Jonathan Jackson Co-Founder Blavity & Nieman-Berkman Klein Fellow Harvard University & leading young voices Further Reading Chapter Notes Index
Dedication Acknowledgements List of Figures Note on Contributors Foreword Jessica Alba and Christopher Gavigan Founders @ The Honest Co. Introduction Nina Montgomery I. Framing Thoughts on Purpose 1. On the Business Case for Purpose: Friedman Fink and the Battle for the Soul of Business Freya Williams CEO North America Futerra 2. On the New Brand-Consumer Contract: Tectonic Shifts and New Tenets Sam Hornsby Founder and CEO TRIPTK 3. On Ethical Dilemmas and Purpose-led Decision-Making: Do the Right Thing for Whom? Frank Oswald Lecturer Columbia University M.S. Strategic Communication Program 4. On Measuring Purpose: From Organizational Commitments to Social Impact Matthew Quint Director Center on Global Brand Leadership Columbia Business School 5. On How to be a Champion of Purpose Maryam Banikarim former CMO Hyatt Gannett NBC Universal and Univision II. Building Purpose-led Organizations From the Inside Out 6. Setting the North Star: Finding Purpose and Building Instinct Ambika Gautam Pai Partner Wolf & Wilhelmine & Heidi Hackemer Founder Wolf & Wilhelmine 7. Transforming the Organization: Designing for Purpose and Humanity Tom Andrews Founder TJALeadership and former President of Organizational Transformation Practice SYPartners 7. Putting Values into Action: Delivering on Purpose by Establishing Embedding Enacting and Expressing Your Values Alexandra Dimiziani Co-Founder and Global Managing Partner TwentyFirstCenturyBrand 9. Activating Living Experiences: Building Brand Relevance by Putting Purpose to Work Jorge Aguilar Partner Prophet 10. Building community: Revolutionizing the Way We Manage Brands Thomas Ordahl Chief Strategy Officer Landor 11. Using Those Strengths for Greater Good: A Social Impact Journey and Toolkit Corrie Conrad Vice President Social Impact & Sustainability Diversity & Inclusion Sephora III. Case Stories on Practicing Purpose 12. VF Corp: The Journey of Becoming a Purpose-led Portfolio Haley Rushing Co-Founder and Chief Purposologist The Purpose Institute & Letitia Webster Global Vice President Sustainability and Responsibility VF Corp. 13. Diageo's Ugly Distilling Company: Distilled with Purpose Ila Byrne Innovation Director Diageo & Ryan Hunter former Senior Innovation Manager Diageo 14. Thorn & Wolff Olins: Bringing Clarity to Non-Profit Purpose Sam Liebeskind former Strategy Director Wolff Olins & Sarah Potts Head of Marketing Thorn 15. Ben & Jerry's: Continuing to Turn Values into Value through Linked Prosperity Rob Michalak Global Director of Social Impact Ben & Jerry's Conclusion Jonathan Jackson Co-Founder Blavity & Nieman-Berkman Klein Fellow Harvard University & leading young voices Further Reading Chapter Notes Index
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
