Going beyond the why and what of purpose-led business, this book sets out an innovative business model of how to lead and operate a company to deliver its purpose.
Going beyond the why and what of purpose-led business, this book sets out an innovative business model of how to lead and operate a company to deliver its purpose.
Alan Barlow, formerly CEO, multinational chemical engineering group; Director, FTSE 100/NYSE listed energy group; and Partner, PricewaterhouseCoopers. He has over 25 years' P&L experience encompassing Europe, the Americas, Asia Pacific, the Middle East and India.
Inhaltsangabe
1. THE CHALLENGE: Responding to the increasing disconnect between business and society 2. THE 'WHY'?: The need to redefine the nature and purpose of a company 3. THE 'WHAT'?: A paradigm shift from the primacy of shareholder value to the primacy of purpose 4. THE 'HOW'?: Implement the 'Heightened Integrity Model' - Governance, delivery, and performance - Heightened integrity: the hub of the model - The business model 5. DEMONSTRATION: Application of the model to the case study multinational corporation - The case study corporation - The business model Enabling processes: Purpose Stakeholders Integrity /compliance Delivery processes: Leadership Staff Feedback 6. VERIFICATION: Successful benchmarking of the model against third party best practice: - Purpose: Behavioural principles: Being a responsible and responsive employer Being honest and fair with customers and suppliers Being a guardian for future generations Being a good citizen - Purpose: Great place to work - Purpose: Measurable business payoffs - Wider applicability of the model 7. DELIVERED: Bigger benefits for society and bigger profits for business 8. RECONNECTING: A growing range of programmes and legislation for reconnecting business with society: - Believer companies - Believer proclaimers - Believer investors - Purpose-based legislation - Third party assessment and ranking 9. RESOLUTION: For society, and for a company Appendix: The Group's business model
1. THE CHALLENGE: Responding to the increasing disconnect between business and society 2. THE 'WHY'?: The need to redefine the nature and purpose of a company 3. THE 'WHAT'?: A paradigm shift from the primacy of shareholder value to the primacy of purpose 4. THE 'HOW'?: Implement the 'Heightened Integrity Model' - Governance, delivery, and performance - Heightened integrity: the hub of the model - The business model 5. DEMONSTRATION: Application of the model to the case study multinational corporation - The case study corporation - The business model Enabling processes: Purpose Stakeholders Integrity /compliance Delivery processes: Leadership Staff Feedback 6. VERIFICATION: Successful benchmarking of the model against third party best practice: - Purpose: Behavioural principles: Being a responsible and responsive employer Being honest and fair with customers and suppliers Being a guardian for future generations Being a good citizen - Purpose: Great place to work - Purpose: Measurable business payoffs - Wider applicability of the model 7. DELIVERED: Bigger benefits for society and bigger profits for business 8. RECONNECTING: A growing range of programmes and legislation for reconnecting business with society: - Believer companies - Believer proclaimers - Believer investors - Purpose-based legislation - Third party assessment and ranking 9. RESOLUTION: For society, and for a company Appendix: The Group's business model
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