This critical examination of the origins of mass comm. research from the perspective of an educational historian investigates the educational meaning of the mass media, with the goal of understanding the essential connection between educ. and comm.
This critical examination of the origins of mass comm. research from the perspective of an educational historian investigates the educational meaning of the mass media, with the goal of understanding the essential connection between educ. and comm.
Contents: Preface. Education and Propaganda: The Propaganda Debate Between the Wars. Communications Research Comes of Age. The Social Ideas of American Mass Communications Experts. Paul F. Lazarsfeld and the Bureau of Applied Social Research. Wilbur Schramm and the Founding of Communication Study. The Universe of Discourse in Which We Grew Up. Conclusion.
Contents: Preface. Education and Propaganda: The Propaganda Debate Between the Wars. Communications Research Comes of Age. The Social Ideas of American Mass Communications Experts. Paul F. Lazarsfeld and the Bureau of Applied Social Research. Wilbur Schramm and the Founding of Communication Study. The Universe of Discourse in Which We Grew Up. Conclusion.
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