Eric Yanfei Zhao (Indiana University)

Optimal Distinctiveness

A New Agenda for the Study of Competitive Positioning of Organizations and Markets

• Broschiertes Buch

Produktbeschreibung

This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship, based on which an orienting framework is proposed to stress the highly contextualized and dynamic nature of optimal distinctiveness.

Produktdetails

• Elements in Organization Theory
• Verlag: Cambridge University Press
• Seitenzahl: 75
• Erscheinungstermin: 5. Mai 2022
• Englisch
• Abmessung: 229mm x 152mm x 5mm
• Gewicht: 162g
• ISBN-13: 9781108964876
• ISBN-10: 1108964877
• Artikelnr.: 63624401

Inhaltsangabe

1. Optimal Distinctiveness Theory in Organization Studies; 2. The
Historical Grounding of Optimal Distinctiveness Research; 3. An Orienting
Framework for Macro Research on Optimal Distinctiveness; 4. Expanding the
Scope: How the Optimal Distinctiveness Framework Can Bring New Insights
into Multiple Research Streams; 5. Zooming In: How the Optimal
Distinctiveness Framework Informs Studies of Organizations' Competitive
Positioning; 6. Zooming Out: How the Optimal Distinctiveness Framework
Informs Studies of Market Category Dynamics; 7 Conclusion.