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No Limits: 14 Steps to Exceed Customer Expectations, What Great Teams Know and Do Victor Effah's No Limits: 14 Steps to Exceed Customer Expectations, What Great Teams Know and Do is the only book that puts the relationship before the sale. Other books seek to promote sales and sales alone. Effah's unique collection of checklists and to-do activities offers checks and balances for managers and their team members, all of them aimed at reinforcing positive customer experiences. No Limits is a must-have book for employees who feel powerless or lack authority when it comes to decision-making. While other books show leadership how to hold team members accountable, Effah's book shows team members how they can support and guide leadership. It does this by demonstrating how greatness looks in the eyes of a manager, a team member, and a customer, all through legendary service experience.