Multinationals as Flagship Firms - Rugman, Alan M; D'Cruz, Joseph R
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The book will be of interest to academics, students, and professionals in the areas of international business, strategic management, political science, law, and sociology.
The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm.

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Produktbeschreibung
The book will be of interest to academics, students, and professionals in the areas of international business, strategic management, political science, law, and sociology.
The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm.
Autorenporträt
Alan Rugman is Thames Water Fellow in Strategic Management, Templeton College, University of Oxford. Previous positions have included Professor of International Business, University of Toronto (19871998); Professor of International Business, Delhousie University (19801987); and Visiting Professor at Brandeis University, UCLA, Western Washington University, and Columbia Business School. Joseph R. D'Cruz is Professor of Strategic Management at the Rotman School of Management, University of Toronto. He also consults widely with multinational corporations in the areas of global strategy and international operations. (Major clients include ICI, Exxon Corporation, Price Waterhouse, and DSM.) He was awarded the Touche Ross Award for the best article in Business Quarterly entitled The Globalization of Manufacturing (with Professor Fleck). Professors Rugman and D'Cruz are co-editors of the Kodak series of studies on Canada's international competitiveness.