Multinationals as Flagship Firms - Rugman, Alan M.; D'Cruz, Joseph R.
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The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm. In each business network strategic leadership is provided by the flagship firm, which is defined as a multinational enterprise. It has other partners: key suppliers; key customers; key competitors; and key partners in the…mehr

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Produktbeschreibung
The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm.
In each business network strategic leadership is provided by the flagship firm, which is defined as a multinational enterprise. It has other partners: key suppliers; key customers; key competitors; and key partners in the non-business infrastructure. These business networks are usually located in the 'triad' regions of the European Union, North America, and Japan. There are strong cross-border network linkages within these regions, but less globalization than regional economic integration.
The theory of the flagship firm/five partners model is applied to the telecommunications, chemicals, automotive, and electronics sectors, amongst others, and the book reports on both empirical studies and field research of the international competitiveness of these sectors.
The book will be of interest to academics, students, and professionals in the areas of international business, strategic management, political science, law, and sociology.
Autorenporträt
Alan M. Rugman is L. Leslie Waters Chair of International Business at Indiana University, and Fellow of Templeton College, University of Oxford. Previous positions have included Professor of International Business at Delhousie University (1980-87) and Professor of International Business at the University of Toronto (1987-98). Joseph R. D'Cruz is Professor of Strategic Management, Rotman School of Management, University of Toronto. He consults widely with multinational corporations in the areas of global strategy and international operations. He is the co-author (with Professor Rugman) of the Kodak series of studies on Canada's international competitiveness, and winner (with Professor Fleck) of the Touche Ross Award for the best article in Business Quarterly entitled 'The Globablization of Manufacturing'.