Mixed Signals - Gneezy, Uri
16,99 €
inkl. MwSt.

Sofort lieferbar
payback
8 °P sammeln
  • Gebundenes Buch

Incentives that aim to change behavior frequently send mixed signals and yield unintended results. Behavioral economist Uri Gneezy shows how to become incentive smart?avoiding mixed signals and designing rewards that are simple and effective.

Andere Kunden interessierten sich auch für
Produktbeschreibung
Incentives that aim to change behavior frequently send mixed signals and yield unintended results. Behavioral economist Uri Gneezy shows how to become incentive smart?avoiding mixed signals and designing rewards that are simple and effective.
Autorenporträt
Uri Gneezy is the Epstein/Atkinson Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He is the coauthor of The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life.