Marketing Communications & Performance of Financial Institutions
Marketing communications, the gateway to consumers heart
Versandkostenfrei!
Versandfertig in 6-10 Tagen
33,99 €
inkl. MwSt.
PAYBACK Punkte
17 °P sammeln!
Marketing Communications remains very essential technique in driving goods and services to the target market.Essentially, marketers will have to master the marketing communications tools and use them effectively to send their goods and services to where they should be and gain returns on their investments. However, companies do spend a lot on promotions without making the necessary gains for the huge monies invested.This study will look at the basic concepts in marketing communications and and its relationship to great performance of banks. It is a must read and it is recommended for marketers...
Marketing Communications remains very essential technique in driving goods and services to the target market.Essentially, marketers will have to master the marketing communications tools and use them effectively to send their goods and services to where they should be and gain returns on their investments. However, companies do spend a lot on promotions without making the necessary gains for the huge monies invested.This study will look at the basic concepts in marketing communications and and its relationship to great performance of banks. It is a must read and it is recommended for marketers, researchers, financial institutions and students of marketing. The author, having spent years in the industry and working as Marketing communications manager for a number of Institutions, has added a practical approach to the study.
Andere Kunden interessierten sich für
