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This Study tries to determine Marketing's rise and how this rise has affected human society today. This Effect doesn't just include consumers or customers but also general people, the environment and corporations themselves. The factors that have been found that can account for the "Rise of Marketing" are Technology, Free Markets and Corporate Goals. To determine their effects on Human Society as a whole, the society has been divided into three main components that are people, companies and the environment. What is to be determined is the effect of Marketing's prevailing conventions and norms on our Human Society as a whole.