Social Media Marketing for Small & Medium Enterprises - Sanghvi, Preet
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Today social media is driving the world. In such a setting, it is overtly important for small businesses to understand Facebook, Twitter, Instagram, Foursquare etc. and the strategies behind using these forms of social networking sites for expanding and developing their business. Unfortunately, most of these small and medium size businesses don't have a coherent and sound strategy when they commence using social media. The aim of this study is to understand how small and medium local enterprises in the UK that have been using social media are utilizing this new advertising tool to interact…mehr

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Produktbeschreibung
Today social media is driving the world. In such a setting, it is overtly important for small businesses to understand Facebook, Twitter, Instagram, Foursquare etc. and the strategies behind using these forms of social networking sites for expanding and developing their business. Unfortunately, most of these small and medium size businesses don't have a coherent and sound strategy when they commence using social media. The aim of this study is to understand how small and medium local enterprises in the UK that have been using social media are utilizing this new advertising tool to interact with their customers. A qualitative analysis of local businesses in Bath is presented, contributed by in-depth interviews with the managers/owners along with netnographic analysis of these businesses on various social media platforms.
Autorenporträt
A Masters in Marketing from the University of Bath, UK, I have honed various career hats in the past 3 years that include Public Relations, digital marketing and sales analysis that have helped me explore different tangents of marketing and communications that can be effectively utilized by diverse industries.