What makes people go into business? What makes some businessmen--and some businesses--outstandingly successful, while others, with opportunities just as good, fail? These questions are often asked, and have often been studied from the point of view of economics or of organizational theory
What makes people go into business? What makes some businessmen--and some businesses--outstandingly successful, while others, with opportunities just as good, fail? These questions are often asked, and have often been studied from the point of view of economics or of organizational theory
I: What this book is about II: The research opportunity III: Significant features of the household product market 34: The non-leader companies V: Universal VI: The case of the Davidson Company VII: Successful and non-leader companies - a comparison of attitudes VIII: Final Implications of this study IX: What has happened since
I: What this book is about II: The research opportunity III: Significant features of the household product market 34: The non-leader companies V: Universal VI: The case of the Davidson Company VII: Successful and non-leader companies - a comparison of attitudes VIII: Final Implications of this study IX: What has happened since
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