Brian Henry, Richard Daft, Alan Benson

Management

• Broschiertes Buch

Produktbeschreibung

The second EMEA edition of Richard L. Daft's popular textbook, Management, has been fully updated to ensure that new European, Middle East and African content provides students with a practical approach to key concepts and theories with regional examples to enrich their learning. A wide range of inspiring real-world features are revealed as the student is guided through and prepared for the various challenges facing a modern manager. This title is available with MindTap, a flexible online learning solution that you can customize to suit your specific course needs, and which provides students with all the tools they need to succeed including an interactive eReader and a wide range of assignments, practice questions, scenarios, and cases to further entrench key concepts, boost confidence, develop critical thinking skills and prepare them for the workplace.

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Produktdetails

• Verlag: Cengage Learning EMEA
• 2. Aufl.
• Seitenzahl: 640
• Erscheinungstermin: 3. Januar 2020
• Englisch
• Abmessung: 258mm x 196mm x 21mm
• Gewicht: 992g
• ISBN-13: 9781473770799
• ISBN-10: 1473770793
• Artikelnr.: 58502102

Autorenporträt

Dr Brian Henry was previously a full-time Research Fellow at INSEAD, one of the top business schools in the world and an adjunct professor at a number of private business schools in France, such as ISCOM, ISG and NEOMA, teaching International Business, Supply Chain Management, Marketing Management and European Institutional History. During the 15 years he worked at INSEAD's Research & Faculty Department, he wrote dozens of impactful business cases based on rigorous research. His cases have been read in classrooms worldwide by thousands of instructors and students. He continues to write business cases for INSEAD faculty on a consulting basis. Dr Henry was awarded a PhD from Trinity College, Dublin for his study of urban Dublin in the late eighteenth century. His doctoral thesis was immediately published as a book called Dublin Hanged by the Irish Academic Press in hard and soft back. Brian was awarded an MSc in Economic History from the London School of Economics and a Bachelor's d

egree in American Studies from the University of Maryland Baltimore County. Before becoming a full-time academic in France, Dr Henry worked as a senior communications and marketing specialist for the financial service industry in New York. Previously, he was a financial journalist for a weekly trade publication in New York and London covering the petrochemical industry. He got his start at a daily newspaper in Baltimore.

Inhaltsangabe

Part 1 Introduction to Management1Introduction to management2The evolution of management thinkingPart 1 Integrative case: James Dyson and the electric vehicle revolutionPart 2 Managing External and Internal Environment3The organization and corporate culture4The dynamics of alternative organizational forms5Managing in a global environment6Managing ethics and social corporate governancePart 2 Integrative case: Rehumanizing Poult biscuits: empowering factory workersPart 3 Planning7Managerial planning and goal setting8Strategy formulation and execution9Managerial decision-makingPart 3 Integrative case: The European CommissionPart 4 Organizing10Managing small business start-ups11Managing change and innovation12Managing corporate diversityPart 4 Integrative case: HermèsPart 5 Leading13Leadership14Managing human resources15Managing communication16Leading teamsPart 5 Integrative case: Unjani ClinicsPart 6 Controlling 17Managing quality and performance