Manage to Win - Paley, Norton
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Learn how to reshape and reposition your company, when to confront and when to retreat, how to assess risk and opportunity and how to seize opportunities and knock out the competition.

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Produktbeschreibung
Learn how to reshape and reposition your company, when to confront and when to retreat, how to assess risk and opportunity and how to seize opportunities and knock out the competition.
Autorenporträt
Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is the author of four successful books on marketing and a featured columnist in The Management Review and Sales and Marketing Management.