IN THIS BOOK---DISCOVER… * Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question! * Two kinds of CLARITY essential for marketing success---missing from most businesses * THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition * The 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to * A most radical, revolutionary change to your entire approach to selling---why the sale delayed can be the sale more easily…mehr
IN THIS BOOK---DISCOVER… * Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question! * Two kinds of CLARITY essential for marketing success---missing from most businesses * THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition * The 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to * A most radical, revolutionary change to your entire approach to selling---why the sale delayed can be the sale more easily made! * The Brinkley Prescription for virtually unlimited PRICE ELASTICITY & the all-time, best-ever answer to any and every price objection * The Brinkley Secret to BEING ADMIRED---as means of attracting customers especially eager to do business with you INCLUDED: TRANSCRIPT of a Brinkley Radio Broadcast ...ARCHIVE EXAMPLES of actual Dr. Brinkley sales literature and sales copy from his advertising. PLUS, MONEYMAKING SECRETS & LESSONS FROM Napoleon Hill (author, Think and Grow Rich), Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar , Dave Thomas (Wendy's), and Avatar.
Dan S. Kennedy is a multi-millionaire serial entrepreneur; direct marketing consultant, strategic advisor and direct-response copywriter; and author of 14 business books including the popular "No B.S." series (www.NoBSBooks.com). Chip Kessler is an entrepreneur and consultant specializing in health care industries, and is married to a cousin of Dr. John Brinkley.
Inhaltsangabe
Introduction by Dan S. Kennedy: Foreword #1 by James Brinkley Foreword #2 by Deborah Brinkley Kessler Preface by Chip Kessler Abbreviated History of Dr. John Brinkley 21 Principles of John R. Brinkley Marketing Ch. 1: No Substitute For Authority Ch. 2: In Search of MAXIMUM Authority Ch. 3: Turning Ideas Into Action Ch. 4: Fire. Aim. Ch. 5: The Whole of the Sum Ch. 6: In The Business Of Being Ch. 7: Offering a Cure Ch. 8: Choose to Sell What People Want Ch. 9: There’s Nothing You Can’t Get, IF... Ch. 10: An End to Selling 'Stuff' Ch. 11: Media, NOT Manual Labor Ch. 12: Why Not YOU? Ch. 13: Set The Stage for Success Ch. 14: Sale Delayed, Sale More Easily Made Ch. 15: Do You Have 'What It Takes'? Ch. 16: John Brinkley’s GREATEST Secret Ch. 17: Others Singing Your Praises Ch. 18: EXTREME Measures Ch. 19: The Power of Audacity Ch. 20: The Sources of Power Ch. 21: Price Elasticity Prescription Ch. 22: What Others Cannot Have Ch. 23: Know Thy Customer. He’s Probably... Ch. 24: Look! Up in the sky! It’s... Ch. 25: Larger Than Life---And Then Some Ch. 26: The Power of TIME and PLACE Ch. 27: YOUR Place, YOUR Time Ch. 28: Lemonade From Lemons Ch. 29: What WILL You DO?---To Succeed? Ch. 30: Put Your Dukes Up Ch. 31: Maximum-Strength Positioning Ch. 32: Who Are You? What Do You Stand For? Ch. 33: Re-Invention on a Grand Scale Ch. 34: Two Judges Ch. 35: Dogged Pursuit Ch. 36: SYSTEM For Success Bonus 1: Meet Samuel Griffith Brinkley Bonus 2: Dr. John Brinkley ON THE RADIO
Introduction by Dan S. Kennedy: Foreword #1 by James Brinkley Foreword #2 by Deborah Brinkley Kessler Preface by Chip Kessler Abbreviated History of Dr. John Brinkley 21 Principles of John R. Brinkley Marketing Ch. 1: No Substitute For Authority Ch. 2: In Search of MAXIMUM Authority Ch. 3: Turning Ideas Into Action Ch. 4: Fire. Aim. Ch. 5: The Whole of the Sum Ch. 6: In The Business Of Being Ch. 7: Offering a Cure Ch. 8: Choose to Sell What People Want Ch. 9: There’s Nothing You Can’t Get, IF... Ch. 10: An End to Selling 'Stuff' Ch. 11: Media, NOT Manual Labor Ch. 12: Why Not YOU? Ch. 13: Set The Stage for Success Ch. 14: Sale Delayed, Sale More Easily Made Ch. 15: Do You Have 'What It Takes'? Ch. 16: John Brinkley’s GREATEST Secret Ch. 17: Others Singing Your Praises Ch. 18: EXTREME Measures Ch. 19: The Power of Audacity Ch. 20: The Sources of Power Ch. 21: Price Elasticity Prescription Ch. 22: What Others Cannot Have Ch. 23: Know Thy Customer. He’s Probably... Ch. 24: Look! Up in the sky! It’s... Ch. 25: Larger Than Life---And Then Some Ch. 26: The Power of TIME and PLACE Ch. 27: YOUR Place, YOUR Time Ch. 28: Lemonade From Lemons Ch. 29: What WILL You DO?---To Succeed? Ch. 30: Put Your Dukes Up Ch. 31: Maximum-Strength Positioning Ch. 32: Who Are You? What Do You Stand For? Ch. 33: Re-Invention on a Grand Scale Ch. 34: Two Judges Ch. 35: Dogged Pursuit Ch. 36: SYSTEM For Success Bonus 1: Meet Samuel Griffith Brinkley Bonus 2: Dr. John Brinkley ON THE RADIO
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