John Fernie, Leigh Sparks

Broschiertes Buch

Logistics and Retail Management

Emerging Issues and New Challenges in the Retail Supply Chain

Herausgeber: Fernie, John; Sparks, Leigh

Beschreibung

Learn about the supply chain challenges facing retailers with this multi-contributed book from acclaimed academics and experienced retail logistics practitioners.

Autor

John Fernie is Emeritus Professor of Retail Marketing at Heriot-Watt University, Edinburgh. He has written and contributed to numerous textbooks and papers on retail management, especially in the field of retail logistics. Leigh Sparks is Professor of Retail Studies at the Institute for Retail Studies, University of Stirling, Scotland. He is on the editorial boards of several leading marketing and business journals.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 8155
• 5 Revised edition
• Seitenzahl: 344
• Erscheinungstermin: 3. November 2018
• Englisch
• Abmessung: 234mm x 156mm x 22mm
• Gewicht: 544g
• ISBN-13: 9780749481605
• ISBN-10: 0749481609
• Artikelnr.: 50435970