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A discussion of how organizations can maintain and retain Investors in People (IiP) recognition. Using a no-nonsense approach to help managers and trainers cut through the jargon surrounding the topic, the authors show how organizations can and should plan for the required reassessments. There is advice on: post-assessment feedback; the evolution of a portfolio; lessons to learn from previous assessments; and continuing development and refinement. There are case studies from a range of sectors, along with tools and strategies to support the process of embedding, evaluating and creating continuous development.