Introduction to marketing - Vergara Pariona, Riuel Rigo;Suarez Amapanqui, Ada Liccet Teresa;Nuñez Soto, Henry Paul
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The book explores the world of marketing in the digital era. It starts with basic concepts and differentiates between traditional and digital marketing. It then focuses on different approaches to marketing, such as product, sales and market orientation. It examines the evolution of marketing from its beginnings to the latest trends. It then explores the evolution of marketing over time, from Marketing 1.0 to Marketing 5.0, and how it has adapted to changes in society and technology. It addresses theoretical models such as 4P, 7P and 5C, providing a comprehensive view of marketing strategy. In…mehr

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Produktbeschreibung
The book explores the world of marketing in the digital era. It starts with basic concepts and differentiates between traditional and digital marketing. It then focuses on different approaches to marketing, such as product, sales and market orientation. It examines the evolution of marketing from its beginnings to the latest trends. It then explores the evolution of marketing over time, from Marketing 1.0 to Marketing 5.0, and how it has adapted to changes in society and technology. It addresses theoretical models such as 4P, 7P and 5C, providing a comprehensive view of marketing strategy. In addition, they explore interactive models that adapt to the digital environment, such as the 4P (interactive) marketing model and the 6C model. Finally, they delve into marketing tools including data collection and strategy measurement, with practical examples. The book provides a solid understanding of marketing fundamentals, approaches, models and tools, preparing the reader to succeed in the exciting field of marketing in the digital age. Get ready for an exciting journey through the exciting field of marketing!
Autorenporträt
Magíster Vergara Pariona, Riuel Rigo, professeur spécialisé dans la didactique et la recherche scientifique postuniversitaire.Liccet Suarez, licencié en tourisme. Magister Marketing, docteur en administration, docteur en tourisme. PDG de Nassf Travel.Henry Nuñez, directeur de Hub Professional Consultants. Éducateur, comptable, titulaire d'une maîtrise en administration des affaires.