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The role of marketing in the economy - is to increase its business and operational efficiency. At present, marketing is understood as a market-oriented expression of a style of thinking, capable not only of responding to the changing market situation, but also of changing the parameters of the environment, market access, market expansion, ensuring market security. One of the marketing concept (the concept of socio-ethical marketing) declares its principle on achieving business goals and its ability to provide customer satisfaction and long-term well-being of consumers and society in general. Almost marketing activities have a great influence on men both as buyers and sellers and as ordinary citizens.