Lucy Küng-Shankleman

Inside the BBC and CNN

Managing Media Organisations

• Broschiertes Buch

Produktbeschreibung

"Inside the BBC and CNN" provides a unique insight into two of the world's best-known media organizations, during a period of great change and new challenges. Drawing on intensive research carried out among senior managers in both organizations, the study explores the beliefs and attitudes that shape management priorities and broadcasting policy. It also examines how each organization's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but may now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 256
• Erscheinungstermin: 10. August 2000
• Englisch
• Abmessung: 234mm x 157mm x 14mm
• Gewicht: 367g
• ISBN-13: 9780415213226
• ISBN-10: 0415213223
• Artikelnr.: 21211697

Autorenporträt

Lucy Küng is Project Manager at the Institute for Communications and Media at the University of St Gallen, Switzerland.

Inhaltsangabe

Introduction
Chapter 1 What is organisation culture?
Chapter 2
Chapter 3 The mass paradigm fragments
Chapter 4 'Serving the nation'
Chapter 5 The 'Mouth of the South' and his 'Chicken Noodle Network'
Chapter 6 Continuous revolution
Chapter 7 Reinventing the news
Chapter 8 'Part of the British way of life'
Chapter 9 'Underdogs and outsiders'
Chapter 10 Reithianism versus Birtism
Chapter 11 Adrenaline
Chapter 12 A special case?