This book promotes our understanding of the implications of environmental issues in new product development. Through an empirical study in the human-powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed.
This book promotes our understanding of the implications of environmental issues in new product development. Through an empirical study in the human-powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed.
Luca Berchicci is an assistant professor at Centre for Entrepreneurship, at the Rotterdam School of Management, Erasmus University.
Inhaltsangabe
1. Introduction 2. Product Innovation 3 Organizing for Innovation: How do Firms Innovate? 4 Environmental Product Innovation 5 Theory-Based Conceptual Model and Research Methodology 6 Description of the Mitka and the Mango Cases 7 Analysis of the Mitka and the Mango Cases 8 Discussions, Conclusions and Recommendations References Appendix I Characteristics of the Pre-Selected Cases Appendix II: Source of Data
1. Introduction 2. Product Innovation 3 Organizing for Innovation: How do Firms Innovate? 4 Environmental Product Innovation 5 Theory-Based Conceptual Model and Research Methodology 6 Description of the Mitka and the Mango Cases 7 Analysis of the Mitka and the Mango Cases 8 Discussions, Conclusions and Recommendations References Appendix I Characteristics of the Pre-Selected Cases Appendix II: Source of Data
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