Florence Touze (France Audencia Business School)

Broschiertes Buch

Implicative Marketing

For a Sustainable Economy

Beschreibung

This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.

Autor

Florence Touzé is Professor and Head of Brand Communication Studies at Audencia Business School, France, and holder of the Chair in Corporate Social Responsibility and Responsible Branding.

Produktdetails

• Routledge Focus on Business and Management
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 122
• Erscheinungstermin: 30. Juni 2021
• Englisch
• Abmessung: 216mm x 140mm x 7mm
• Gewicht: 172g
• ISBN-13: 9780367498795
• ISBN-10: 0367498790
• Artikelnr.: 69703131