It is easy to find out how to set up a business blog, but not so easy to find out what to write for it. In this volume, we look at what you can write for your business blogs that makes use of your knowledge of your business customers and prospects-how to create business blogs that address your readers' real business problems and issues, how to use humor, passion, and compassion to enhance your business blogs, as well as proven formats like testimonials, case studies, and much more.
It is easy to find out how to set up a business blog, but not so easy to find out what to write for it. In this volume, we look at what you can write for your business blogs that makes use of your knowledge of your business customers and prospects-how to create business blogs that address your readers' real business problems and issues, how to use humor, passion, and compassion to enhance your business blogs, as well as proven formats like testimonials, case studies, and much more.
Suzan St Maur, Canadian born, United Kingdom-based, is a trained journalist and copywriter and has worked across a wide spread of writing genres since the 1980s, as well as writing more than 30 published nonfiction books-two of which have been organic Amazon No.1 category best-sellers for several years. She delivers unique written content and editing for business or general nonfiction, gives workshops and talks on business writing and blogging, and helps people produce more effective blogs and other content, Web text, and books of their own. For most of the time, Suzan lives in Bedfordshire, England, but goes "home" to Toronto, Canada, for several weeks every year. In the United Kingdom, she is also very active as a patient representative in a variety of cancer charities (she has had cancer twice), including one of which she is the chair
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